Working with the CE Communications Team was overall a positive experience. They were knowledgeable in their field, professional, and friendly. I was very impressed with the report they provided at the end of the project that included detailed analytics on the media coverage our event received.

Rain Thoresen, City of Kerrville Tourism and Event Coordinator

OPPORTUNITY

The RK Group partnered with The CE Group to elevate the visibility of their elegant but still emerging venue, The Red Berry Estate. While well known for weddings, the estate needed to broaden its reputation as a premier destination for corporate events, nonprofit galas, company celebrations, and holiday parties. Key challenges included the perception that it was “just a wedding venue” and too far from downtown—causing planners to default to familiar hotels and urban spaces.

SOLUTION

The CE Group developed a comprehensive, multi-channel strategy to reposition the estate as a top luxury venue for both corporate and social events. We identified target luxury clients and corporate audiences and reframed the venue’s location as convenient, accessible, and parking-friendly. Our team rewrote the website to speak directly to planners and decision-makers; redesigned the sales brochure with corporate-specific details; strengthened SEO with tailored blog content. We helped the client shift their social media to spotlight corporate events; launched a dedicated LinkedIn page; enhanced the website contact page to improve lead quality. Through our integrated team, we conducted focus groups with DMCs and event managers to clarify perception gaps and fine-tune messaging. A large part of the marketing included email campaigns to clients across RK Group companies; we also placed paid ads in luxury publications and through the chamber of commerce to reach high-end and corporate audiences, especially ahead of holiday booking season.

RESULTS

The repositioning of The Red Berry Estate generated stronger website traffic, elevated corporate visibility, and increased inbound inquiries.
Corporate bookings grew significantly, reinforcing the estate as a top choice for galas, company events, and holiday celebrations.
The estate now stands firmly as a dual-purpose luxury venue, maintaining its prestige in weddings while excelling in the corporate market.
Refined messaging and targeted marketing helped achieve this success.

The RK Group – The Red Berry Estate

OPPORTUNITY

SOLUTION

RESULTS