Brooks Chanclas Y Cervezas - The CE Group, Inc.

The CE Group has been involved in event initiatives throughout many phases of development at Brooks. Our Events and Creative teams now project manage the many aspects and immense logistics of planning and producing their annual, Fiesta sanctioned, large scale event, Chanclas y Cervezas, that serves the local Southside community.

Krista Garcia, Managing Director

OPPORTUNITY

The annual Brooks Chanclas y Cervezas, an official Fiesta partnered event, raises money to support the nonprofit, Brooks Gives Back, through their mission of investing in the Brooks surrounding communities, businesses and organizations. With a nod to two of the most iconic south side San Antonio accessories (a chancla and a beer), this event brings people together through family-friendly fun complete with chancla throwing games, local entertainment, unique food, and of course, cervezas.

SOLUTION

Through the turn of events caused by the pandemic, our Events team worked diligently with Brooks Development Authority to ensure the event felt relevant to the current environment at the time. The journey of our strategic guidance started with conceptualizing a safe and engaging alternative to a live, in person event – a drive through experience ending with a built-out concert in a large open space, but then quickly shifted to a completely live event as the world returned to “normal”. Keeping the health and safety of our client and audience top of mind, we managed the guest experience, entertainment, stage and overall logistical project management for this live event.

The CE Group has been involved in event initiatives and strategic guidance throughout many phases of development at Brooks. Our Events team now project manages the immense logistics of planning and producing their annual event, Chanclas y Cervezas. From oversized tic-tac-toe to chancla target toss, and branded cornhole boards and bean bags, our Creative team designed and produced custom chancla themed games, incorporating the event identity into the onsite experience. We are proud to be serving our local Southside community through this Fiesta sanctioned event.