The CE Group at its core is “communication” and “events”. When the two are paired together, our overarching mindset takes shape. We position, plan, promote and produce while prioritizing relationships and resources. Our talented team works across Texas and the United States to deliver high-quality results across our five core services.


Founded in 1990, the CE Group has been behind the scenes of San Antonio’s most transformative events and campaigns. Under the leadership of founder Janet Holliday, the company has grown to offer a depth of services such as events, destination management, communication, creative, and venue consulting in addition to product sourcing by Goods Collective. Style, organizational skills, positive work ethic and radical customer dedication are the foundation of the company culture, positioning the CE Group as a trailblazer in the industry.

The CE Group served an integral role in the openings of the Alamodome, Central Library, the Mission and Museum Reaches of the San Antonio River, The DoSeum, San Antonio International Airport, The Witte Museum, Henry B. González Convention Center expansion and transformation, and many more. The company’s talent and creative resources have been a force in notable projects including Luminaria, Siclovia, NCAA Men’s and Women’s Final Four, the San Antonio Rock ‘n’ Roll Marathon & Half Marathon and five San Antonio Spurs national championship parades.


CE Group’s continued success and proven track record is solid and strong because of our incredible team. The team is noble and resourceful and ready to tackle the needs of our clients. Our team’s main goal is to provide the first and last impression to our clients and the public, while rolling out the best services, hospitality, and experience possible.

We are a team that thrives off of a multitude of resources and relationships that span decades. The CE Group is experienced in marketing with the goal of creating a lasting story in every project we touch. Although each service can stand on its own, we are able to produce our best results as we work as an integrated team. 


  • Certified by the State of Texas as a Historically Underutilized Business (HUB) 
  • Certified as a Small Business Enterprise 
  • Certified as a Woman Business Enterprise by the South Central Texas Regional Certification Agency 
  • Member of the DMC Network 
  • Accredited Destination Management Company (ADMC) 
  • Pandemic Compliance Advisor and On-Site Protocol Certified 
  • Internationally ranked in the “50 Top Event Companies” and “25 Top DMCs” by Special Events Magazine 
  • Awarded Top Event Planners in San Antonio by San Antonio Business Journal 
  • Featured on Inc. 5000’s Fastest Growing Companies List 
  • Awarded Best Places to Work by San Antonio Business Journal
  • San Antonio Business Journal 2023 Business of the Year Honoree
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