CElebrating 35 Years of Timeless Brilliance

Founded in 1990 by Janet Holliday and Lainey Berkus, the CE Group was born out of a shared dream to bring memorable moments to the community of San Antonio and creating experiences and campaigns that inspire, connect, and leave a lasting impact. Over the years, the CE team has had the privilege of working with incredible clients, partners, and communities and has helped to shape the landscape of San Antonio by introducing, re-introducing, and celebrating some of the city’s most iconic landmarks and organizations. This year we proudly celebrate 35 years of Timeless Brilliance.

Our anniversary theme, 35 Years of Timeless Brilliance, honors our rich history and the creativity that has always defined us. The heart behind the theme is that each of CE’s past projects could seamlessly transcend time. If brought to life today, they would have the same powerful impact as they did when originally created. As we look to the future, we will continue to position, plan, promote, and produce events, campaigns, products, and programs that outlast the project’s duration for others.

This milestone is a testament to our legacy of creating unforgettable experiences that create a sense of deep gratitude for the external and internal partnerships that we have shared with clients and within our team. For 35 years, with Janet at the helm, we have had the privilege of sharing and shaping monumental moments with city entities, non-profits, small businesses, and even national and international organizations that continue to resonate today.

At the heart of our success, it is not only our clients but also our dedicated staff, whose passion and hard work have made it possible for the CE Group to thrive through driving innovation with timeless brilliance for the past 35 years. We deeply value our team, whose talent and commitment continue to drive us forward, making every project, event, and experience extraordinary.

Monumental Moments in CE Group History

In 1990, Janet Holliday and Lainey Berkus co-founded the company, originally titled Clever Endeavors.
In 1993, The CE Group played a key role in the grand opening of the Alamodome and managed one of its first signature events—the opening and closing ceremonies of the 1993 U.S. Olympic Festival.
Since 1998, The CE Group has been involved in every NCAA Final Four event held in San Antonio including four men’s and three women’s tournaments, as well as the upcoming 2025 Final Four. Janet Holliday serves as the Hospitality and Event Chair for the San Antonio Local Organizing Committee (SALOC) Events Committee.
Since 1999 the CE Group has handled event management and logistical planning of all five San Antonio Spurs NBA Championship Parades.
In 2001 the CE Group managed the logistics of the Grand Opening of the Transformed Henry B. Gonzalez Convention Center. The completion of the $215.7 million expansion doubled the capacity of the Center and helped ensure San Antonio’s prominence as one of the country’s most popular visitor and meeting destination cities.
Since 2007, The CE Group has played an integral role at The Pearl, providing venue management support and serving as the event and activation partner for The Pearl.
In 2010 the CE Group produced the grand opening events for Morgan’s Wonderland, “The World’s First Ultra-Accessible Family Fun Park”
In 2023 the CE Group had the privilege of showcasing the soul and spirit of San Antonio through the eyes of visitors by organizing the U.S. Travel Association’s IPW, the world’s premier international trade show and marketplace. This prestigious event provided a unique opportunity to present San Antonio to a global audience, forever transforming the city’s tourism landscape.

Anniver-sharing Celebration

As we celebrate our milestone anniversary, we want to honor those who are making a difference in our community. We are thrilled to announce that we will be “Anniver-Sharing CElebration” throughout the year as a Champions of Experience initiative in which we will be turning the table on our anniversary by gifting to others through $350,000 of charitable donations, sponsorships, and in-kind donation of our time and talent. Through this initiative we will be selecting three local San Antonio nonprofits celebrating a milestone anniversary in 2025 to receive a celebratory cake and a $3,500 donation to support their mission.

“Celebrating 35 years of Timeless Brilliance as a team has given us a moment to pause and reflect on how this small but mighty organization has left hundreds of fingerprints across the city of San Antonio,” said Janet Holliday. “We are honored to serve the community by bringing experiences and campaigns that truly transform. As we celebrate this milestone, we believe the greatest gift we can give ourselves is to give back to others and shine a spotlight on the nonprofit organizations that are benefitting San Antonio.”

Janet Holliday, President & CEO

This initiative reflects our belief that true brilliance isn’t just about longevity but is also about the impact we leave on others. We hope that by sharing our celebration, we can amplify the incredible work of these nonprofits and encourage others to do the same.

Where will the CE Group go next? Stay up to date with us to see all that we will continue to do until our next milestone anniversary.