OPPORTUNITY

The Tiny Finch is a thoughtfully curated retail shop nestled in The Pearl, offering a unique collection of artisan treasures. The owner travels the globe to handpick an eclectic mix of specialty home goods, tabletop items, candles, apothecary products, women’s apparel, jewelry and accessories, leather pieces, art books and prints, gifts for babies and pets, and beautiful paper goods.

SOLUTION

We had the pleasure of rebranding the shop following a change in ownership, working closely with the new owner to create a visual identity that felt true to the spirit of the store. The space itself exudes warmth and charm, and the branding needed to capture that same inviting atmosphere. We landed on a look inspired by French aesthetics—an homage to the international origins of the shop’s offerings. The bird, a symbol of the brand, became a central element in the logo design. Hand-drawn to preserve an organic, authentic feel, the bird reflects the store’s charm: a little off-center, delicately balanced, and timeless in its elegance—perfectly imperfect, like a lovingly crafted nest.