OPPORTUNITY

DIRECTV Hospitality sought to host a Dia de los Muertos-themed reception as part of The Hospitality Show at the Henry B. Gonzalez Convention Center. This high-profile networking event aimed to impress an exclusive audience of 1,500 hoteliers, executives, and exhibitors, including 300 VIPs. The event needed to reflect DIRECTV Hospitality’s leadership in the entertainment industry, while also incorporating vibrant cultural elements that showcased the spirit of San Antonio. With only three months to plan and execute, The CE Group was tasked with delivering an unforgettable experience that seamlessly balanced logistical challenges and creative excellence.

SOLUTION

McCombs Grand Lobby for general networking and activations.
Carlos Alvarez Theater for the exclusive VIP experience.
H-E-B Performance Hall for immersive entertainment.
The East Rotunda was also utilized as a space for guests to enjoy the World Series Game, ensuring there was something for everyone.

The CE Group managed the full scope of event planning and production, from conceptualization to on-site execution. The venue, Tobin Center for the Performing Arts, was selected for its central location and versatile spaces, which accommodated the event’s three zones: McCombs Grand Lobby for general networking and activations. Carlos Alvarez Theater for the exclusive VIP experience. H-E-B Performance Hall for immersive entertainment. The East Rotunda was also utilized as a space for guests to enjoy the World Series Game, ensuring there was something for everyone.

Overall, our efforts garnered over 650,000 paid impressions and reached 723,000 through unpaid media efforts. The media coverage that the client received was entirely positive and totaled to a publicity value of over $350,000. The Kerrville River Festival was mentioned statewide and was even mentioned by The New York Times in a post-eclipse feature.

Results:

The event exceeded expectations, garnering praise from both the client and attendees.
Attendance: 1,500 guests, with active participation in every activation and entertainment segment.

Client Feedback:

DIRECTV Hospitality commended The CE Group for its ability to integrate seamlessly with their planning team and for delivering a truly memorable event.
Notable comment: “We don’t know how we’ll top this next year.”
The creative proposal was highlighted as the deciding factor in choosing The CE Group over other DMCs.

Outcomes:

Strengthened relationships with DIRECTV Hospitality and sponsors like HBO, Paramount+ with Showtime, and FOX Sports.
Secured a commitment from the client to collaborate on future events, including The Hospitality Show’s return to San Antonio.

The Hospitality Show Opening Reception showcased The CE Group’s ability to deliver culturally resonant, highly engaging events with tight timelines, further cementing their reputation as leaders in experiential event design and production.