
Working with the CE Communications Team was overall a positive experience. They were knowledgeable in their field, professional, and friendly. I was very impressed with the report they provided at the end of the project that included detailed analytics on the media coverage our event received.
Rain Thoresen, City of Kerrville Tourism and Event Coordinator
OPPORTUNITY
The City of Kerrville, Texas and the Kerrville Parks and Recreation Department took a new approach to their annual Kerrville River Festival Event in 2023 aligning the music festival with the October annular solar eclipse. The CE Group was tasked with event promotion and media buying across the state of Texas to spread awareness about the festival and increase tourism to the city. With an abundance of eclipse events occurring on the same date, it was necessary to position the event as a unique celebration and create buzz surrounding the event elements that set it apart from the rest, such as its designation by NASA as a prime eclipse-viewing location.