A Pathway to Leadership: New Promotions for 2024.

The success of one is the success of all.

Over our three decades as a company, The CE Group has sought to cultivate a culture where career pathways are individualized and unique to each of our talented employees. Janet Holliday, President & CEO, often reiterates her foundational belief that our hires have the option to pave their own path and find a role within the company that invigorates them. Because of this, CE has developed and grown many of its “CE Groupers” all the way from their start as interns to Directors and Managing Directors of the experience marketing company. 

It is the success of each individual that makes for the success of the company as a whole, so championing and refining the best skills and passions of each employee is always a priority,” said President & CEO, Janet Holliday. “We celebrate individual wins as a group to create a sense of comradery and to remind each other that each person’s success is a win for all.”

In 2024, the company is proud to celebrate the successes of five employees as they are promoted to new levels of leadership.

Viviana Durand has been promoted from Event Director to Event Senior Director.

Viviana Durand began her career with CE as an intern as well, and has proven to be a great asset to the company over her almost 11 years as a CE Grouper. In 2023, she co-lead and managed U.S. Travel Association’s IPW 2023 and Holidays on Houston Street in addition to juggling additional projects such as H-E-B Quest for Texas Best and the 2023 Kerrville River Festival and Annular Solar Eclipse.

Viviana Durand

Viviana Durand

“I am incredibly excited about this next chapter at the CE Group. I am grateful to work for a company that allows me to do the work I love alongside incredible people that inspire me every day. I cannot wait to see where this new opportunity leads and to continue to see the growth of a great company.”

Lesley Travis has been promoted from Event Director to Event Senior Director.

A former intern, Lesley Travis has worked for the experience marketing company and has climbed the ranks as a top-tier event producer over her almost 11 year career with CE. Her work for clients such as Visit San Antonio and the Alamo has been highly praised and she has created and developed deep client relationships. After a year of co-leading and managing some of the company’s most significant projects to date, such as U.S. Travel Association’s IPW 2023 and the Alamo 300th 1724 Gala. Lesley’s promotion is one that is well-deserved and well-warranted.

Lesley Travis

Lesley Travis

“It’s really incredible how our small events team has grown over the past 11 years, we were a small but mighty team you could count on one hand and now we are well over 15 department team members. It’s been a pleasure to play a role in the growth of CE Group alongside my colleagues through mentorship internally and dedication to our clients. I look forward to continuing to nurture the seeds we’ve planted for both our clients and for our team. Lots of great things ahead!”

Rebecca Eschete has been promoted from Event Senior Manager to Event Director. 

Rebecca’s nine-year career with the company has stretched her skills in event management and has given her an abundance of opportunities to work with top-tier clients such as Frost, Rock ‘n’ Roll Running Series and H-E-B. Her promotion comes after a significant amount of time leading the charge on thousands of events for Frost, one of the company’s long-term retainer clients.

Rebecca Eschete

Rebecca Eschete

“I’ve grown so much both professionally and personally during my time at CE, and I’m so thankful for the journey I’ve led with the company. I am so excited to see where this role leads, and for the future of CE.”

Shelbi Young has been promoted from Communication Account Manager to Communication Director.

Shelbi Young is a hire made in 2023 by the experience marketing company for their Communication department. While her skillset is new to the CE Group, she comes with 10 years of experience in both marketing and public relations. Shelbi has quickly proven to be capable of leading the Communication team and casting vision for the direction of the department. She now leads the event public relations and event promotion efforts for Frost and has worked on projects such as the Rock ‘n’ Roll Running Series and the Kerrville 2024 Total Solar Eclipse Festival.

Shelbi Young

Shelbi Young

“I’m honored and incredibly thankful for the opportunity to step into the role of Communication Director at the CE Group. I look forward to continuing to implement successful marketing and public relations strategies for our clients and the CE Group and am thrilled to lead our dynamic communication department.”

Nicole White has been promoted from Event Manager to Event Senior Manager.

Like many of her colleagues, Nicole began her career at CE as an intern. Since 2018 company has given her the ability to launch her career in  event management and production, working to serve organizations such as Pearl and Brooks Development Authority during her career. The company has chosen to promote her to Event Senior Manager due to her dedication to clients and ability to plan and produce high-caliber events.

Nicole White

Nicole White

“It is a privilege to truly love what you do, and I am grateful that CE Group offers a space that allows individuals to be creative, use their voice, and grow in this career field. I am excited for not only my future with CE Group, but for the future of our business.”

A team of talented leadership.

These promoted employees add to the strength of the leadership team and join Destination Management Director, Pam Martinez and three Managing Directors; Krista Garcia, Events Managing Director, Shane Kyle, Creative and Communication Managing Director and Grecia Garcia, Business Managing Director.

The CE Group understands the importance of promoting from within, including retaining top performers, providing pathways for success, and developing leaders. The CE Group has five core services, Communication, Events, Creative, Destination Management, and Venue Consulting. For career or internship opportunities with the CE Group, click the button below.