San Antonio Yuengling Launch Expo

Our Events team had such a blast working on the launch of Yuengling for San Antonio & Texas. We brought all of pieces of their story together from the past, present and future.

Lesley Watts, Project Manager

OPPORTUNITY

The CE Group has worked with Glazer’s Beer & Beverage (Glazer’s) in multiple capacities over the years – from sponsorship activations to client events and expos. Glazer’s looked to the CE Group to create a “Bringing the Goods to Texas” themed event to launch the Yuengling beer and product varieties arrival in Texas and position it in an attractive way to potential retailers locally and state-wide.

SOLUTION

Working alongside Glazer’s, the CE Group’s Events team managed the concept, planning, logistics, guest registration, and execution of the San Antonio Yuengling Launch Expo. We were responsible for delivering an impressionable guest experience through designing the overall event flow and bringing it to fruition with flawless logistics.

Our team worked closely with the venue, Cowboys Dancehall, to re-vamp the predominantly nighttime concert space to host this high-end client experience. We also worked with the caterer to deliver unique recipes featuring Yuengling products, and with audio-visual to create visually impactful pieces throughout the venue through lighting, décor and entertainment.