Case Studies › Síclovía 2011
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Síclovía 2012
Mar 4th, 2012
San Antonio will hold its second ever Síclovía! The streets will be closed for pedestrians to walk, bike, jog or walk their dog. There will be a variety of activities, sports and programs along the route in order to get fit and stay healthy.
2012 Luminaria
Mar 10th, 2012
Luminaria is San Antonio's annual celebration of art and artists. Held in March and overseen by San Antonio's creative leaders, it is free of charge and showcases all art forms in an outdoor setting and inside various venues downtown.
Keeping San Antonio Healthy
San Antonio held its first ever Síclovía on Sunday, Oct. 2, 2011, on Broadway. A two-mile long stretch along Broadway was closed to create a playground for pedestrians to walk, bike, jog or walk their dogs. Along the route, Reclovia areas were positioned so participants could participate in Zumba, yoga, basketball, soccer and a myriad of other programs in order to get fit and stay healthy.
“Cannot wait until the next one! My family and I really enjoyed ourselves! The route was perfect and we loved all of the exercise stations along the side of the road. Perfect family event!”
The CE Group was actively involved throughout the creation, planning and execution processes of Síclovía. From creative services—branding concept, logo design, signage, credentials and artwork—to the day-of coordination and production, The CE Group was truly instrumental in all aspects of the event.
With approximately 15,000 in attendance, this first-time event was sponsored by the City of San Antonio and the YMCA.
