Case Studies › Toll Road 183A Grand Opening
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Services Offered
- Event and Production Management
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Síclovía 2012
Mar 4th, 2012
San Antonio will hold its second ever Síclovía! The streets will be closed for pedestrians to walk, bike, jog or walk their dog. There will be a variety of activities, sports and programs along the route in order to get fit and stay healthy.
2012 Luminaria
Mar 10th, 2012
Luminaria is San Antonio's annual celebration of art and artists. Held in March and overseen by San Antonio's creative leaders, it is free of charge and showcases all art forms in an outdoor setting and inside various venues downtown.
183 Toll Road Grand Opening
Positive vibes in every detail
Create a family-friendly festival in celebration of the toll road opening to create goodwill among the neighbors living next to the road.
The Central Texas Regional Mobility Authority used CE Group to facilitate a Grand Opening Celebration for our 183A toll road. At every step of the complex planning process, CE Group operated with professionalism and a focus on client service. When the event attracted twice the number of expected participants, CE Group was prepared for the unexpected and the event was huge success. Participants were heard saying it was one of the best events ever held on a road.
- Developed day long activites that were attractive to families in the local neighborhoods
- 5K run and children’s race
- Opening ceremony featured parade of Power Wheels operated by children on the road
- Vendor booths and free activities
- Bar-b-que lunch
- Rides and inflatables
- Live headlining entertainment and roving magicians
- Estimated attendance 5,000
- All local media outlets covered the event
