Case Studies › H-E-B Celebrate Texas Tour
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- Event and Production Management
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Síclovía 2012
Mar 4th, 2012
San Antonio will hold its second ever Síclovía! The streets will be closed for pedestrians to walk, bike, jog or walk their dog. There will be a variety of activities, sports and programs along the route in order to get fit and stay healthy.
2012 Luminaria
Mar 10th, 2012
Luminaria is San Antonio's annual celebration of art and artists. Held in March and overseen by San Antonio's creative leaders, it is free of charge and showcases all art forms in an outdoor setting and inside various venues downtown.
H-E-B Celebrate Texas Tour
We know how to take it on the road
H-E-B wanted to “bring the party to the people” to fulfill incremental promotional funding from vendors, increase awareness of H-E-B brand and Texas roots and generate an event campaign focused on H-E-B and its Centennial.
- Coordinated the World’s Largest Ultimate Smoker/Grill to feed hundreds of thousands of Texans who attended the festival, such as the Luling Watermelon Thump and the Mission Citrus Fest
- Made more than 100 stops throughout the year with the Smoker and two parade floats
- Surpassed incremental sales goal by $5 million
- Met promotional funding goal with sponsors Kraft, ConAgra Foods, P&G, Coca Cola, Daymon Worldwide and Ford, allowing the committee to accomplish what it wanted to without financial constraint
- Increased awareness of H-E-B brand and Texas roots
- Improved employee morale, decreasing turnover, front-end complaints and increase in applications
- 600 stories, 5,840 inches of print, 107 minutes of broadcast, 55 pages of magazine or online stories totaling a media value of $4.9 million
