Case Studies › Luminaria: Arts Night in San Antonio
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Services Offered
- Event and Production Management
- Destination Management
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Síclovía 2012
Mar 4th, 2012
San Antonio will hold its second ever Síclovía! The streets will be closed for pedestrians to walk, bike, jog or walk their dog. There will be a variety of activities, sports and programs along the route in order to get fit and stay healthy.
2012 Luminaria
Mar 10th, 2012
Luminaria is San Antonio's annual celebration of art and artists. Held in March and overseen by San Antonio's creative leaders, it is free of charge and showcases all art forms in an outdoor setting and inside various venues downtown.
Bringing Ideas to Life
The CE Group blended the mayor’s concept of a celebration of the city’s arts and the ideas and participation of the artist community into a marketable festival attractive to potential sponsors and locals and tourists to attend.
We created a street festival with a defined footprint easy for attendees to move from one end to another and anchor the footprint with music and performance stages. CE was also tasked with utilizing buildings downtown as a blank canvas and illuminate the palette of the logo on them. The guest experience was enhanced with interactive entertainment adjacent to visual art or within spaces not covered by the music stages. Concession selections were closely scrutinized, so guest choices were new and unusual for a festival and we worked closely with sponsors to activate in “artistic” ways to attract crowds. Pre-event estimates of attendance were 25,000. Actual attendance was over 100,000!
