Case Studies › Fiesta Fiesta! City Celebration
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- Event and Production Management
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Síclovía 2012
Mar 4th, 2012
San Antonio will hold its second ever Síclovía! The streets will be closed for pedestrians to walk, bike, jog or walk their dog. There will be a variety of activities, sports and programs along the route in order to get fit and stay healthy.
2012 Luminaria
Mar 10th, 2012
Luminaria is San Antonio's annual celebration of art and artists. Held in March and overseen by San Antonio's creative leaders, it is free of charge and showcases all art forms in an outdoor setting and inside various venues downtown.
Fiesta Fiesta 2009
Refreshed Street Party
Reinvent the opening ceremonies of this city-wide annual event to encourage more participation from the community and provide new, valuable activation opportunities for sponsors.
- Planned entertaining balance between Fiesta tradition and evening street festival that was free to the public
- Coordinated live music on three stages
- Interspersed processions of sponsors, VIP’s, community leaders and roving entertainment during the music sets so all traditional ceremonies occurred with very little disruption to the atmosphere elevating the festive mood
- Placed sponsor activation areas on the procession route and near stages for maximum traffic
- Selected high energy variety of local bands so each stage was constantly vibrant, encouraging guests to stay, enjoy more food and drink and interact with sponsor activation areas
- Timed for maximum exposure and best messaging on local TV news with ceremonies on tape for 6 o’clock shows and headliner and fireworks for the 10 o’clock shows
- Uploaded video and photography captured during the event to the Fiesta website within hours of the event
- Completed load-in, load-out and re-opened key downtown streets in less than 18 hours, saving costs for the City of San Antonio and the Fiesta Commission and limiting traffic headaches for citizens
