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Case Studies › H-E-B TexFest

H-E-B TexFest
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Two-Week Long Texas Independence Day Celebration: H-E-B TexFest


Celebrating with a Texas-Sized Fair in H-E-B store parking lots to promote local products and bring out the Texas pride in all of us. 

  • 7 events in 4 days in 2 cities
  • Enhance customer engagement with a Texas-themed atmosphere to include: Texas band, face painting, chuck wagons, photo opportunities, trick ropers, rodeo-themed kid’s activities and entertainment
  • Worked closely with each store to activate according to their needs