Our Services › Event Publicity
Event and Production Management ›
We create experiences to make incredible memories through impeccable attention to detail and flair.
Destination Management ›
As THE local experts, we are your one stop shop for all your destination needs.
Public Relations and Marketing ›
PR is the process of growing client visibility and maintaining strong relationships with target audiences.
National Sports Marketing ›
We create a custom “playbook for success” that allows our team to provide excellent client service.
Venue Management ›
Events are as special as the places they are held. Our marriage of venues and event planning allow good to become great.
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What is event publicity anyway? The event itself is good PR, right? Not always. We think of events as corporate theater. Events provide businesses the opportunity to create a memorable experience with touches of glamour and drama.
We plan campaigns around the corporate identity since events should be designed to improve a company’s image. As we create events we think about the company’s key messages. How does this position your company to existing clients and new prospects? Is the theme appropriate, does the event “sell the experience?” Does it effectively brand your message?
The goal of event publicity is to inform and persuade. Because the use of special events is the fastest growing segment of the public relations strategy, it should be a part of the company’s overall marketing and PR strategy. Each event should have carefully planned objectives, just as an advertising or media relations campaign would. The CE Group helps companies create those objectives, outreach to media and consumers and ensures the execution stays in line with overall company goals.
